Preserving Alternative Futures Hoodie – 1997 Hauntology | Hoodie Unisex

HAUNTOLOGY HOODIE ハウントロジー 1997

Some of you remember. Some of you just... feel it.

That moment when the internet was still a frontier. When you'd walk to your neighbor's house, boot up the beige computer, and log into fantasy MMORPGs together. Exploring worlds like Britannia. No quest markers. No optimal path. Just space. Uncertainty. The freedom to get lost and find something nobody curated for you.

Two kids making their own adventure because the world was open enough to let them.

If you were there, you remember the feeling. If you weren't, you've felt its absence—that sense that digital space was supposed to be different. Wider. Yours.

But here's the thing: 1997 isn't coming back. And that's fine.

Because preservation isn't about recreating the past. It's about keeping the principles alive. The ones that got buried when everything became a feed, a funnel, an engagement metric.

Those seeds didn't die. They're dormant. Waiting.

You can't resurrect 1997, but you can grow it forward. Build spaces that let people wander. Create things that aren't pre-optimized. Let uncertainty back in. Make room for discovery that isn't algorithmic.

The internet that was promised—open, exploratory, human-scaled—it's not gone. It's compressed. Archived. Waiting for someone to boot it back up.

This design holds the signal. The computer. The map. The year before everything closed. Not as nostalgia, but as blueprint. Proof that another way existed. And if it existed once, it can exist again.

Different, yes. But rooted in the same soil.

WEAR IT WHEN YOU'RE BUILDING THE ALTERNATIVE

When you're creating spaces outside the algorithm.
When you're making something that doesn't optimize for engagement.
When you refuse to accept that this—the feeds, the funnels, the constant tracking—is inevitable.
When you're planting seeds for a future that remembers what mattered.

BUILT FOR DIGITAL GARDENERS

• 50% cotton / 50% polyester — medium-heavy fabric (8.0 oz/yd²)
• Spacious kangaroo pocket — for carrying what you're building
• Adjustable drawstring hood — seal out the noise when you're creating
• Seamless construction — durability for the long work ahead

CARE: Machine wash cold (max 30°C/90°F), tumble dry medium, iron low heat, non-chlorine bleach as needed, no dryclean

FOR THOSE WHO PRESERVE TO GROW

Who know that the future buried in 2003 can still bloom.
Who build alternatives instead of just mourning what's lost.
Who understand that hauntology isn't nostalgia—it's cultivation.

Infinite Dreamscapes Collection
1997 → ∞

EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY

Product information: Gildan 18500, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC

Warnings, Hazard: For adults, Made in Bangladesh

Care instructions: Machine wash: cold (max 30C or 90F), Non-chlorine: bleach as needed, Tumble dry: medium, Iron, steam or dry: low heat, Do not dryclean